What to wear (and not to wear) to your session.
Stick to solid, muted colors–earthy tones, muted gem tones, monochrome, beige, and taupe are great examples. Refrain from wearing busy patterns, it puts the focus on your outfit and not you! Low contrast outfits (if your shirt is pure white, go for lighter color bottom pieces.) I do recommend avoiding solid black or white, as these colors don't photograph well. If you do have a patterned outfit, limit it to one person, and choose solid colors for others based on that pattern.
If you're uncomfortable in your outfit, it will show in your photos. Be yourself and show your personality. For dresses, I recommend a long flowy one - they photograph beautifully. If you choose a beach session, consider the breeze when choosing your hair style. Keep your desired poses in mind - If you want to include adventurous poses such as piggy back rides or lifts, opt for pants or jeans.
Keep accessories and jewelry simple, or skip 'em altogether. We want the focus to be on you and not your accessories. Leave the baseball caps and big watches at home, guys.
Flatter your figure; don’t wear clothes that are way too tight or loose, or clothes that you feel insecure in. Wear something you feel beautiful in, and I promise you will see it in your photos!
Coordinate your clothing with everyone included in the session and try to keep to a color palette of 3-4 colors. Dress like you go together but don't be matchy matchy.
Wear 'barely there' makeup, and keep the colors neutral. Don't wear any heavy eyeliner, and avoid any sparkles or shiny finishes. Bring what you might need for touch ups.